Everyday Aussie Slice of Life
Services
Social
Creative Direction
Video and Stills
Client
Tip Top Bakeries
From a toasted sanga on a chilly morning, a fresh loaf on the weekend, to that perfect avo smash, our always-on organic social for Tip Top Bakeries is all about the good and simple meals that keep Aussies going.
The content strategy is based around the Australian cultural calendar, spotting food moments through the seasons. An efficient hero and hygiene model ensures frequency without losing quality. We’re always social listening to tap into trends and be part of the conversation.
Content capture is regularly scheduled and balanced across different grades of production. From professional studios with food stylists to quick and simple in-house creation.
