Dyson Haircare
Three authentic stories to change minds about high heat hairstyling
Establishing the authority in haircare
Services
Campaign
Video and Stills
Social
Client
Dyson
Dyson has been researching the science of hair for over 10 years, and learned that high heat damages hair.
Their truly innovative hair care products are engineered with pioneering technology for every hair type, every style without extreme heat.
Dyson Hair Science
Running low on time, desperate to achieve the style you’d hoped for, doing things as you always do. There’s plenty of reasons people don’t break from using high-heat hair tools.
Real hair challenges
We chose trusted influencers that reflected the diverse local population, to tell compelling stories about real women, and real hair challenges.
We captured everything in a one day, one location shoot. All three talent were in attendance, the schedule was brisk, and the interviews carefully planned.
