BBL Cricket
Bringing the Big Bash League to life
Helping the Big Bash League attract more followers than ever
Services
Campaign
Branding
Client
Cricket Australia
For the Big Bash we wanted to show not only the thrill that comes from watching the elite players, but also the feeling in the stadium, capturing the summer night skies and spontaneous energy of the fans.
Made of Summer Nights
Cricket Australia wanted to update the look of the Big Bash League, tying into the refreshed Cricket masterbrand whilst also differentiating the fast-paced format. They wanted to entrench BBL with summertime and bring more families into the sport.