Cricket Australia wanted to update the look of the Big Bash League, tying into the refreshed Cricket masterbrand whilst also differentiating the fast-paced format. They wanted to entrench BBL with summertime and bring more families into the sport.

For the Big Bash we wanted to show not only the thrill that comes from watching the elite players, but also the feeling in the stadium, capturing the summer night skies and spontaneous energy of the fans.