Google  Leaptakers 

It took just 11 days, on average, for IT professionals to change our world in response to the pandemic. They moved up to 40 times faster than previously thought possible to help companies set up remote working.

Insight

Humankind has taken great leaps throughout history, from moon landings to modern medicine.

In 2020, IT professionals took another huge leap.

Idea

Leaptakers

During the pandemic IT not only kept the world working – they changed the world for everyone.

Execution

We sourced and wrote powerful, emotive stories highlighting the achievements of IT Pros and the impact they’ve made on the world around them.

From across the globe, some incredible stories poured in.

From the UK came Life Lines, a project to provide virtual visits between critically ill patients and their loved ones during the pandemic. From the US, Achievement First, a project to help children thrive when schools closed their doors. In Nigeria, Special Needs Initiative for Growth helped children and young people with disabilities access intensive STEM courses to gain confidence and show others what they’re capable of.

The biggest difference we made was to the IT Professionals whose stories we told. We thanked them for the incredible work they had done.

And that simple ‘thank you’ had a profound impact. It changed lives, and will remain forever.