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Identity and branding for a unique, organic and fresh fast-food Shanghai chain.

The brand philosophy was based on the notion of “sunshine”
• Sunshine is a positive, healthy, natural part of life
• A sunny day is uplifting, happy and bright
• Sunshine is simple happiness

This visual identity is
• Energising
• Earthy
• Vibrant
• Warm
• Simple

Please note the photographs are not mine and are copyright of their respective owners.