Brand positioning, website and business cards for shoe company

Brand Positioning  – “80s Euro”

Taking a cue from an idealised version of European beach life in the late 70s / early 80s. A time when men weren’t afraid to wear short shorts and every woman sported a tan-line bikini.

Tommy Miguels are the perfect accessory for the man about to enjoy a quick game of squash then drive his Alpha Romeo to the resort for water-skiing.

Later that evening, skin fresh from the seaspray and sunshine, he might don some white pants and take his lovely lady-friend to the Bamboo Lounge to enjoy a prawn cocktail and Campari by the sea.