Home About

Hi. I create emotional bonds between brands and their customers.

I believe in applying creative ideas, strategic vision and a customer-centric focus to every job.

Currently Creative Director at Apparent in Sydney, working with brands including Google, Visa and Aperol Spritz.

Having travelled around the world – from Group Creative Director at JWT in Hong Kong, Creative Director at Havas and more recently Creative and UX Director at an eCommerce startup in San Francisco, I am now back in Sydney.

Selected to study at St Martins in London, I have taught Visual Communications students for 5 years and dabble in the occasional spot of public speaking.

Creative team leadership is my forte. I have managed large creative teams as well as working hands-on in small start-ups.

Most of all, I am interested in the end work looking beautiful, feeling seamless and driving effective results.


Ok, here are some fun facts:

    • Most evenings you can find me busting a move in the kitchen.
    • I have a magical ability to shut my eyes at the exact moment the camera clicks.
    • I am fascinated by ideas and why people tick. I am a voracious reader.
    • If you left your chocolate in front of me it would not be there when you got back.

Career history