Hi. I create emotional bonds between brands and their customers.
I believe in applying creative ideas, strategic vision and a customer-centric focus to every job.
Currently Creative Director at Apparent in Sydney, working with brands including Google, Visa and Aperol Spritz.
Having travelled around the world – from Group Creative Director at JWT in Hong Kong, Creative Director at Havas and more recently Creative and UX Director at an eCommerce startup in San Francisco, I am now back in Sydney.
Selected to study at St Martins in London, I have taught Visual Communications students for 5 years and dabble in the occasional spot of public speaking.
Creative team leadership is my forte. I have managed large creative teams as well as working hands-on in small start-ups.
Most of all, I am interested in the end work looking beautiful, feeling seamless and driving effective results.