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Creative Director specialising in digital, social, UX and direct campaigns within eCommerce, FMCG, retail, beauty, lifestyle, tourism, food and drink categories.

Making people’s lives better everyday by simplifying and creating beautiful, meaningful experiences.

Currently Creative Group Head at Apparent in Sydney, working with brands including Google, Visa and Aperol Spritz.

Having travelled around the world – from Group Creative Director at JWT in Hong Kong, Creative Director at Havas and more recently Creative and UX Director at an eCommerce startup in San Francisco, I am now back in Sydney.

Selected to study at St Martins in London, I have taught Visual Communications students for 5 years and enjoy public speaking.

Creative team leadership is my forte. I have managed large creative teams as well as working hands-on in small start-ups.


Ok, here are some fun facts:

    • Most evenings you can find me busting a move in the kitchen.
    • I have a magical ability to shut my eyes at the exact moment the camera clicks.
    • I am fascinated by ideas and why people tick. I am a voracious reader.
    • If you left your chocolate in front of me it would not be there when you got back.

Career history